When you think about snacks, the words “healthy,” “sustainable,” and “purpose-driven” might not be the first that come to mind. Yet, that’s exactly what Brass Roots aims to redefine in the world of snacking. My deep dive into their story reveals a brand that’s doing more than just making tasty treats — they’re on a mission to transform snacking while giving back to communities. Here’s the full story, from their pitch on Shark Tank to their impressive post-show growth.
What is Brass Roots?
Brass Roots is a New Orleans-based snack company founded in 2019 by Aaron Gailmor. The brand’s primary ingredient is the Sacha Inchi seed, a nutrient-packed superfood known for its high protein, omega-3, and fiber content. This seed, often called the “Incan peanut,” offers a unique alternative to traditional nuts, making Brass Roots a standout in the health snack market. Beyond nutrition, Brass Roots has a mission that extends to ethical sourcing and community impact, embodying their motto: “Snack With A Purpose.”
Aaron Gailmor, the driving force behind Brass Roots, brought his passion for health and sustainability into every aspect of the business. The brand quickly gained recognition for its wholesome snacks and its commitment to providing fair wages to farmers while promoting health awareness.
The Shark Tank Pitch
Brass Roots made its television debut on Season 14, Episode 12 of Shark Tank, which aired on January 20, 2023. Aaron Gailmor entered the tank with a confident pitch, seeking $400,000 in exchange for 7% equity, valuing his company at approximately $5.71 million. With a polished presentation, Gailmor captivated the Sharks by highlighting the benefits of Sacha Inchi seeds and showcasing Brass Roots’s growing popularity.
Key Pitch Highlights
- Gailmor detailed the brand’s sales trajectory:
- $35,000 in 2019.
- $250,000 in 2020.
- $500,000 in 2021.
- A projected $1.5 million for 2022.
- The business, while growing rapidly, faced profitability challenges. Brass Roots operated with a monthly cash burn of $20,000 to $30,000, with just $100,000 in cash reserves.
- He presented the costs:
- Producing a lightly salted snack cost $4.50.
- The landed cost stood at $5.
- The retail price was $17.99.
While the Sharks admired the product’s uniqueness, they raised concerns about high costs and the path to profitability. The pitch concluded without a deal, as none of the Sharks were ready to invest.
Pre-Shark Tank Investment
Interestingly, Brass Roots had already secured significant backing before their Shark Tank appearance. In January 2021, John B. Sanfilippo & Son Inc., a major player in the nut processing industry, invested $1 million in the company. This strategic partnership allowed Brass Roots to expand its distribution, placing their products in 400 Sprouts Farmers Market stores and Whole Foods locations.
Detailed Data Table
Here’s a snapshot of the key details from Brass Roots’s Shark Tank journey and beyond:
| Category | Details |
|---|---|
| Product Name | Brass Roots |
| Founders | Aaron Gailmor |
| Season & Episode | Season 14, Episode 12 |
| Ask (Investment & Equity) | $400,000 for 7% equity |
| Final Deal | No deal |
| Shark(s) Involved | None |
| Memorable Episode Moments | Introduction of Sacha Inchi seeds; discussion on high production costs |
| Current Net Worth | Estimated at $5.7 million as of 2024 |
| Current Business Status | Active |
| Revenue Since Shark Tank | Projected $2.5 to $3 million in 2024 |
| Social Media Presence | Facebook: 26,317 likes |
| Key Achievements | Distribution in Whole Foods, Sprouts, and Erewhon; plans to expand to 1,500-2,000 additional stores by the end of 2024 |
Life After Shark Tank
Despite not securing a deal on Shark Tank, Brass Roots gained invaluable exposure from the show. The episode boosted their brand awareness and helped them connect with a wider audience. The company’s progress since then has been nothing short of impressive.
Retail Expansion
Brass Roots significantly expanded its presence in retail stores, securing placements in major outlets like Whole Foods, Sprouts, and Erewhon. By the end of 2024, they aimed to be available in an additional 1,500 to 2,000 stores, increasing their accessibility to health-conscious consumers.
Revenue Growth
The company’s revenue trajectory has been strong. Brass Roots projected annual revenues of $2.5 to $3 million in 2024, a substantial leap from their early years.
New Product Launches
To diversify their offerings, Brass Roots focused on their most profitable product lines and introduced innovative options like the Sacha Inchi Bar. These new products cater to niche markets while staying true to the brand’s mission of delivering health-conscious, sustainable snacks.
Current Status (As of January 2025)
Brass Roots remains an active and thriving business. With an estimated net worth of $5.7 million, the company continues to expand its market reach. Their products are now available in numerous retail locations across the U.S., and the brand has plans for further growth in the coming years.
Social Media Presence
Brass Roots has built a loyal following online, with 26,317 likes on Facebook and strong engagement across other platforms. Social media has played a pivotal role in connecting with consumers and promoting their unique mission.
Lessons for Aspiring Entrepreneurs
Brass Roots’s journey offers valuable insights for budding entrepreneurs:
- Unique Value Proposition: The Sacha Inchi seed set Brass Roots apart in a crowded market, proving that innovation can carve out a niche.
- Mission-Driven Business: By focusing on ethical sourcing and community impact, Brass Roots appealed to socially conscious consumers.
- Navigating Challenges: While high production costs and profitability hurdles were concerns, the company’s commitment to growth and strategic partnerships helped them overcome these obstacles.
- Shark Tank Exposure: Even without a deal, appearing on Shark Tank provided Brass Roots with a platform to showcase their brand to millions.
Looking Ahead
The future looks promising for Brass Roots. With plans to expand their retail presence, introduce new products, and maintain their commitment to ethical practices, the company is well-positioned for sustained growth. As they continue to snack with a purpose, Brass Roots serves as a shining example of how passion, innovation, and resilience can lead to success.
If you’re looking for a nutritious, sustainable snack with a mission, Brass Roots might just be your new favorite. And for entrepreneurs, their story is a reminder that even without a Shark Tank deal, the right ingredients can still lead to success.