Hello readers! Let me take you on an exciting dive into the story of Angels and Tomboys, a product that didn’t just captivate the Sharks on Shark Tank, but also created a buzz among young girls across the country. This isn’t just another business pitch story—it’s a journey of creativity, determination, and reinvention. Let’s get started!
The Beginning: A Unique Idea Takes Shape
It all started in 2016 when two young sisters, Madison and Mallory Boyd, teamed up with their mother Viara Boyd to create a line of personal care products specifically for tweens and teens. The idea was simple yet innovative: why not create fun, age-appropriate body sprays and lotions for young girls that would resonate with their vibrant personalities?
Unlike traditional products that were either too mature or too generic, Angels and Tomboys introduced playful scents like “Watermelon Funk” and “Cherry Star Glam.” The brand’s mission was to make personal care both exciting and safe, using natural ingredients. Little did they know, their journey was about to get a significant boost on one of the most popular entrepreneurial platforms in America.
Stepping Into the Spotlight: The Shark Tank Pitch
The Boyd family appeared on Shark Tank during Season 8, Episode 4, and let me tell you, their pitch was nothing short of memorable. The sisters’ energy, passion, and confidence were infectious. They walked into the tank seeking an investment of $55,000 for a 20% equity stake, valuing their company at $275,000.
During the pitch, they showcased their product line and emphasized their use of natural ingredients. They shared impressive early sales figures, having sold 5,000 units and generated $59,000 in revenue, primarily through social media marketing and word-of-mouth. The Sharks were intrigued, but they also had concerns about competition and the scalability of the business.
Then came the big moment. After much deliberation, Mark Cuban and Daymond John decided to join forces and offer a deal of $60,000 for 33.3% equity. The Boyds accepted, and the partnership was sealed. It was a defining moment that set the stage for their entrepreneurial journey.
Memorable Episode Moments
One of the standout moments from the episode was seeing the young entrepreneurs hold their own against seasoned business moguls. Their confidence and clear vision were inspiring. Madison and Mallory’s charm, combined with their mother’s business acumen, won the Sharks over—and the audience too.
Post-Shark Tank: Riding the Wave of Success
After their Shark Tank appearance, Angels and Tomboys experienced a surge in sales and brand recognition. Their products gained popularity among their target audience, and the brand expanded its offerings to include body washes and hair care products.
In 2018, they even opened their first brick-and-mortar store in Memphis, Tennessee. This physical presence allowed them to connect directly with customers, further strengthening their brand.
However, the entrepreneurial journey is never without challenges. By early 2023, the store closed, and the company’s online presence waned. But here’s where the Boyd family’s resilience shone through. In October 2023, they relaunched the brand with a renewed focus on plant-based skincare products. They also introduced Girlhood Academy, a nonprofit organization dedicated to empowering young girls and boosting their confidence. How amazing is that?
Current Status: Where Are They Now?
Fast forward to 2025, and Angels and Tomboys is still going strong. The brand continues to focus on its plant-based skincare line while actively engaging with its community through Girlhood Academy. Here are some key updates:
- Net Worth: The company’s estimated net worth is around $180,000.
- Annual Revenue: They generate approximately $750,000 in revenue annually.
- Social Media Presence: The brand is active on platforms like Instagram and Facebook, where they connect with their audience and share updates about their products and initiatives.
Key Achievements
- Successfully relaunched with a focus on plant-based products.
- Introduced Girlhood Academy to inspire and empower young girls.
- Maintained a loyal customer base and adapted to changing market trends.
The Numbers: A Comprehensive Look
Let’s break down the Angels and Tomboys journey in a detailed table:
| Category | Details |
|---|---|
| Product Name | Angels and Tomboys |
| Founders | Madison Boyd, Mallory Boyd, and Viara Boyd |
| Season & Episode | Season 8, Episode 4 |
| Ask (Investment & Equity) | $55,000 for 20% equity |
| Final Deal | $60,000 for 33.3% equity |
| Shark(s) Involved | Mark Cuban and Daymond John |
| Memorable Episode Moments | Young entrepreneurs pitching with confidence and securing a deal |
| Current Net Worth | Approximately $180,000 |
| Current Business Status | Active, focusing on plant-based skincare products |
| Revenue Since Shark Tank | Annual revenue around $750,000 |
| Social Media Presence | Active on platforms like Instagram and Facebook |
| Key Achievements | Relaunch with plant-based products; introduction of Girlhood Academy |
Lessons Learned: Insights for Aspiring Entrepreneurs
The story of Angels and Tomboys is a testament to the power of resilience, creativity, and adaptability. Here are some key takeaways for anyone aspiring to start their own business:
- Find Your Niche: The Boyd family identified a gap in the market and created a product tailored to a specific audience. This focus on a niche market helped them stand out.
- Adapt and Evolve: When faced with challenges, they didn’t give up. Instead, they pivoted their business model and relaunched with a fresh approach.
- Engage Your Community: Through Girlhood Academy, they created a meaningful connection with their audience, going beyond just selling products.
- Leverage Partnerships: The deal with Mark Cuban and Daymond John provided not just funding but also mentorship and exposure.
Final Thoughts: A Bright Future Ahead
Angels and Tomboys’ journey is far from over. With their innovative product line, community-focused initiatives, and unwavering determination, they continue to make a positive impact. I can’t wait to see what’s next for this incredible brand.
Whether you’re an entrepreneur, a fan of Shark Tank, or just someone who loves a good success story, Angels and Tomboys offers plenty of inspiration. Their story reminds us that with creativity, hard work, and a little help from some Sharks, dreams can turn into reality.