I’ve always been fascinated by the stories behind the products and businesses featured on Shark Tank. There’s something inspiring about watching entrepreneurs put it all on the line, sharing their passions and dreams with the world. One story that has stuck with me is the journey of Besomebody, a company with a bold vision, a dynamic pitch, and a rollercoaster post-show trajectory. So, let’s dive into the details of how Besomebody came to be, the challenges it faced, and where it stands today.
The Birth of Besomebody
Besomebody was the brainchild of Kash Shaikh, a marketing expert who had worked for some of the biggest brands in the world, including Procter & Gamble and GoPro. Kash envisioned a platform where people could connect over shared passions and learn new skills through hands-on experiences. It was a lofty and inspiring goal: to help individuals “live their passion.”
The platform, launched as a social experience marketplace, allowed users to book personalized experiences with local experts, known as “passionaries.” Whether it was learning Bollywood dance moves or training like a ninja, the app promised to make your bucket-list dreams a reality.
Fast-forward to Season 8, Episode 7 of Shark Tank, which aired on November 4, 2016, and Kash was ready to take his vision to the next level. He was seeking investment from the Sharks to scale Besomebody into a global phenomenon.
The Shark Tank Pitch
When Kash stepped into the tank, he came with energy, passion, and a clear vision. He asked for $1,000,000 in exchange for 10% equity, valuing Besomebody at a bold $10 million. That’s a big ask, and the Sharks immediately took notice.
To illustrate the platform’s potential, Kash incorporated live demonstrations into his pitch. Viewers and Sharks alike watched as a ninja master showcased his skills, and a Bollywood dancer brought flair to the presentation. It was a lively, engaging pitch—the kind that made for great TV.
But beneath the theatrics, the Sharks had questions. How scalable was the model? Could they ensure the quality of the experiences? And what about liability issues? Despite Kash’s clear passion, the Sharks weren’t sold on the business model.
Here’s what stood out to me:
- Mark Cuban was the first to drop out, citing fundamental disagreements with the approach.
- Barbara Corcoran found Kash’s demeanor abrasive and bowed out shortly after.
- The other Sharks followed suit, ultimately leaving Kash without a deal.
As memorable as the pitch was, the real story of Besomebody began after the show aired.
The Data: A Snapshot of Besomebody’s Shark Tank Journey
Here’s a quick, detailed look at Besomebody’s appearance on Shark Tank:
Category | Details |
---|---|
Product Name | Besomebody |
Founders | Kash Shaikh |
Season & Episode | Season 8, Episode 7 |
Ask (Investment & Equity) | $1,000,000 for 10% equity |
Final Deal | No deal |
Shark(s) Involved | None |
Memorable Episode Moments | Live demonstrations including a ninja lesson and Bollywood dance; Mark Cuban’s early exit; Barbara Corcoran describing Shaikh as abrasive. |
Current Net Worth | Estimated at $25 million as of 2025. |
Current Business Status | Active; operating under BSB Group International. |
Revenue Since Shark Tank | Achieved approximately $20 million in annual revenue by 2019. |
Social Media Presence | Over 28,000 followers on Instagram and 39,000 on Twitter. |
Key Achievements | Pivoted to job training and skill development; launched BSB Group International; created over 2,000 jobs through Besomebody Paths program; recognized as one of America’s top private companies by Entrepreneur Magazine. |
Life After Shark Tank: A Strategic Pivot
Despite not securing a deal on Shark Tank, Besomebody’s exposure led to a surge in interest. The platform reportedly saw a 100,000-visitor spike in traffic immediately after the episode aired. But as many entrepreneurs know, attention doesn’t always translate to sustainability.
Challenges and Changes
One of the most significant hurdles Besomebody faced was scalability. While the idea of connecting people through unique experiences was exciting, the logistics proved challenging. By February 2017, Kash sold the Besomebody app to Utivity Holdings, marking a turning point for the company.
However, the app’s new owners couldn’t maintain momentum. The platform was ultimately discontinued in January 2018, signaling the end of Besomebody’s initial business model.
A Bold New Direction
Rather than bowing out, Kash shifted focus. Recognizing a growing need for job training and skill development, he pivoted the company’s mission to help people not just explore their passions but also build careers around them. This shift led to the creation of the Besomebody Paths program, which partnered with companies like Kroger and Microsoft to train individuals for specific roles.
The program was a hit. Over 2,000 jobs were created, and by 2019, Besomebody was generating approximately $20 million in annual revenue. It was a remarkable comeback, fueled by resilience and a willingness to adapt.
Today’s Besomebody: The Evolution into BSB Group International
Fast-forward to 2025, and Besomebody has transformed into BSB Group International, an end-to-end growth agency. The company now offers consulting, content creation, and brand-building services to clients across industries.
Key Milestones
- Sports Division: BSB Group helps college athletes monetize their names and images, capitalizing on the evolving landscape of collegiate sports.
- Content Creation: The company launched The Besomebody Podcast and is planning BSB TV, a digital channel dedicated to business growth.
- Revenue Growth: With estimated annual revenue of $25 million, the company is thriving and continuously expanding its reach.
Lessons from Besomebody’s Journey
Reflecting on Besomebody’s story, I’m struck by the sheer resilience and adaptability Kash demonstrated. Here are some key takeaways for aspiring entrepreneurs:
- Adaptability is Everything: Besomebody’s pivot from an experience marketplace to a job training platform was a masterclass in recognizing market needs.
- Exposure Helps, but Execution Matters: Shark Tank brought attention to Besomebody, but it was Kash’s post-show strategies that ensured its survival and growth.
- Stay True to Your Vision: Despite challenges, Kash’s mission of empowering people to pursue their passions remained at the heart of the company.
The Road Ahead
As Besomebody continues to grow under the umbrella of BSB Group International, its future looks bright. With a focus on innovation, community building, and impact-driven initiatives, Kash and his team are proving that setbacks are simply stepping stones to success.
For me, Besomebody’s journey is a testament to the power of perseverance and the importance of staying open to change. Whether you’re an entrepreneur, a dreamer, or just someone looking for inspiration, there’s a lot to learn from this story.